'Tortoise in Love': Case Study

The film 'Tortoise in Love' is from the October 2012, the writer and director is Guy Browning.

'It is a British romantic comedy made by a village that sets out on an ambitious journey from its peaceful provenance of rural Oxfordshire, bound for Leister Square.'

'The film was the first to release simultaneously in rural communities across the UK as well as mainstream theatres.'

From this BFI case study I also noticed that the film had found people's responses:
'Online for example- A total of 38 sites picked up the trailer including Empire, View London and Contact Music; in addition to this 27 sites also included the official poster. Furthermore, the premiere coverage on a total of 7 sites ranging from print to video pieces.'

'Total new impressions was 909,729'
'Total estimated online media value £480,529.'

This is the link to the case study done by the BFI:

http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-case-study-tortoise-in-love.pdf