'Monty Python': Case Study

'A Liar's Autobiography-The Untrue Story of Monty Python's Graham Chapman' and animated documentary from 2012 and was released on the 8th of February 2013. It was directed by Jeff Simpson, Benjamin Timlett and Bill Jones. This is a case study that the BFI carried out and I have selected out a few main points from the case study, which show the research they did into who to aim the film at and how it was advertised.

'The film 'A Liar's Autobiography' is an animation biopic which includes the work of 14 UK animation houses in 17 different styles shot in stereoscopic 3D'

The films target audience had been to advertise it to the existing fans and 'the legacy of the Monty Pythons, it called for the strategy that would incorporate the comedy and irony of the pythons. From their research they knew that males over 35 years old had been Monty Python fans and those who had grown up watching Monty Python series, they also knew to aim the film at the male over 20 years old who were animation enthusiasts, which gave them a chance to attract the younger audience as they wouldn't of grown up with the show but would respond to the animation.'

'A Liar's Autobiography' used online marketing by creating an official website, an official Facebook page, putting clips of Monty Python on YouTube, which was linked to the Facebook page for people to be able to find. They also used Twitter, created content for online usage, such as behind-the-scenes for example, they also film footage from events and posted photographs from the events online, there had also been the help of unofficial fan pages online promoting the film. 

They published all the results from the response they had from social media, the cinema viewings and the DVD's and Blu-Ray's brought. Which you can find with the link below of the BFI's case study on the film 'A Liar's Autobiography':

http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-case-study-ALA-Report-Final.pdf