There are a few points within the case study which I found interesting to how they attracted their audience to watch the film. One of the points had been 'that book fans had already gathered in groups on social media, such as Facebook and this meant the Momentum could find the people which brought books online and through booksellers, like Amazon'. This led to the Momentum therefore being able 'to work with Amazon and Google to be able to target the fans of the books early and then with Facebook to be able to keep the fans engaged and to share the content with their friends.'
The Momentum had also been able to identify who their audience would be so they were able to target them to be able to get them to watch the film 'The Girl with the Dragon Tattoo'.
Another point was how they promoted the film in the lead up to the release, 12 weeks before 'they targeted ads ran on Facebook, Amazon and Google, this was aimed at those who had indicated they liked the books and those who has brought the book, or the people who had been searching for similar item. This stage was to get people to join the Facebook page' so they could promote the release of the new film.
With 7 weeks left until the film was release they launched the trailer on Yahoo. There were also 'metro screenings held in three cities, with applications for tickets made through Facebook to increase numbers. People were then invited to submit their review of the screenings and then the chance to see it in print in the Metro the next day. The popularity of these screenings saw the London one oversubscribed by 300%'.
Overall by looking at this case study, the use of social media the film 'The Girl with the Dragon Tattoo' use, Sophie and I could post things on social media, such as Facebook to make people aware of our music video.
http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/uk-film-council-digital-innovation-case-study-the-girl-with-the-dragon-tattoo.pdf
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