Editing Issue

Today Sophie and I have had trouble when we went to edit our music video. We didn't save the footage we filmed on the computer we just imported it on to the editing programme and saved it, so it can't recognise the footage without the SD card. Next lesson we are going to bring in the SD card so we can get the footage to be recognised and carry on editing.

'4.3.2.1': Case Study

The case study of '4.3.2.1' that has been carried out by the BFI shows crime thriller was released on the 2nd of June 2010 and the distributors of the thriller were The Works. 

There had been a few key points I noticed within the case study of '4.3.2.1'. One had been that 'they identified that their primary audience was 15-24 year old urban females, with a secondary audience of 15-24 year old males.'

'There was a lot of time spent online using social networking sites, such as Facebook and Twitter. Noel Clarke already had a significant online fan base that he interacted with on a daily basis, through his twitter and website. The strategy for all the social networking sites would be they would work together to get an online buzz in the months and weeks before the release, therefore creating an online platform across various sites from which the central promotional application could be launched.'

'The concept for the promotional application was a Facebook app in which users would be asked questions of the form: “Which of your friends would be most likely to...,” with situations relating to the plot of the film. After answering, the app would create a photo album of a series of frames of footage, in which the profile picture of the selected friend would magically appear. The app was advanced in terms of what could be achieved through Facebook at the time.'

'The application was developed to appeal to a young, female urban audience and concentrated on publishing '4.3.2.1.' It was developed on the Facebook platform and was publicized by the official '4.3.2.1.' social networking sites and website. The Works initially looked at launching the application three weeks before the film was released, to gain awareness of the film. However, they encountered a number of problems that delayed the launch. Firstly, there was a delay in contracting Sony Music Creative. Due to this delay in contracting, and further delays in receiving approvals and getting access to key materials, Sony were not able to deliver the project in the way initially planned, furthermore resulting in Sony ended up using a digital production company to oversee the entire project. In the end the application was launched a little over a week before the theatrical release and it is likely that this had an impact on the quality of the final application.'

'There hadn't been enough awareness created leading to 99.65% coming from Facebook, suggesting  the official website and Twitter pages did not contribute any significant amount to the application.'

Even though getting the audience to be aware of the release of the film failed, they did identify their audience. For Sophie and I's music video we can identify our audience's then promote it so they be come aware of it. 

Below is the link to the case study by the BFI of '4.3.2.1':

http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/uk-film-council-digital-innovation-case-study-4-3-2-1.pdf

Editing Idea

In some of the Chainsmokers music videos, such as Closer and Paris they have white writing going across the screen of the lyrics. Sophie and I were thinking of doing this in part of our video we are filming as in some of the scenes the background is mostly just black so we were going to edit selections of the lyrics in the background so it is more interesting.

Here is the music videos Closer and Paris:

'The Girl with the Dragon Tattoo': Case Study

I have looked at the case study done by the BFI of the film 'The Girl with the Dragon Tattoo' which was released on the 12th of March 2010 and the distributor for the film was Momentum Pictures.

There are a few points within the case study which I found interesting to how they attracted their audience to watch the film. One of the points had been 'that book fans had already gathered in groups on social media, such as Facebook and this meant the Momentum could find the people which brought books online and through booksellers, like Amazon'. This led to the Momentum therefore being able 'to work with Amazon and Google to be able to target the fans of the books early and then with Facebook to be able to keep the fans engaged and to share the content with their friends.'

The Momentum had also been able to identify who their audience would be so they were able to target them to be able to get them to watch the film 'The Girl with the Dragon Tattoo'.

Another point was how they promoted the film in the lead up to the release, 12 weeks before 'they targeted ads ran on Facebook, Amazon and Google, this was aimed at those who had indicated they liked the books and those who has brought the book, or the people who had been searching for similar item. This stage was to get people to join the Facebook page' so they could promote the release of the new film.

With 7 weeks left until the film was release they launched the trailer on Yahoo. There were also 'metro screenings held in three cities, with applications for tickets made through Facebook to increase numbers. People were then invited to submit their review of the screenings and then the chance to see it in print in the Metro the next day. The popularity of these screenings saw the London one oversubscribed by 300%'.

Overall by looking at this case study, the use of social media the film 'The Girl with the Dragon Tattoo' use, Sophie and I could post things on social media, such as Facebook to make people aware of our music video.

Here is the link to the case study by the BFI of 'The Girl with the Dragon Tattoo':
http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/uk-film-council-digital-innovation-case-study-the-girl-with-the-dragon-tattoo.pdf

Theory: TV Show

We have began to look at youth culture within television shows, we have look at shows such as 'Some Girls' and 'Grange Hill' as the older show. These shows highlight the youth culture difference and how their behavior has changed. I have chosen to look at 'Bad Education', 'Some girls' and 'Grange Hill', this is because they all vary in how they show the youth culture and it is portrayed in different ways for all of them.

New Filming Idea

Sophie and I have had an idea of how we could change how we are going to show the characters in Peter Pan. We were originally going to hang the photos of the character around the piano while filming, however we think it is going to be more ideal to make a scrapbook and make it look like a book and fill it with quotes and film it as if someone is looking through the book. We have also got a Peter Pan book so we can film the words from the book and find quotes to use.

Photograph of the book we have use: