I found points in the case study about their audience such as ' they found there are almost 600,000 self-confessed horror fans on Facebook. Lionsgate’s digital marketing targeted audiences across Facebook, by interacting
and engaging with the audiences by polling ads and encouraging them
to be interested in the film 'Heartless', also to get them talk about the film through Facebook. The social media site allowed Lionsgate to massively target people in terms of interests, age, gender, music taste so
they was very little wastage in the advertising'.
However, when the film was released 'it performed below expectations, with a
total gross box office of around £3,000, but the release strategy
for ' Heartless' was a multi-platform one, and noticeably
performances
were seen across DVD and Video-on-Demand. The DVD release
achieved sales of 9,500 which was in-line with forecast.'
With mine and Sophie's music video, we can interact with the audience by using a poll and talk about it to our target audience to get them to watch it.
Below is the link to the full case study done by the BFI of 'Heartless':
